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Tire Kingdom will adorn the hood of Kyle Petty's car at two of NASCAR's biggest tracks in 2007.

Tire Kingdom renews sponsorship with Petty

By Team Release
February 2, 2007
03:06 PM EST
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LEVEL CROSS, N.C. -- Tire Kingdom will once again serve as a primary sponsor on the Kyle Petty No. 45 Dodge in 2007.

Tire Kingdom is a division of TBC Corporation and is the largest tire dealer in the country with more than 650 locations under the Tire Kingdom, National Tire and Battery and Merchants Tires and Auto Center names. All names will appear as primary sponsors on the car this season, joining Wells Fargo and Marathon as primary sponsors.

"Our partnership with Petty Enterprises and Kyle last season was a success," said Bob Crostarosa, Tire Kingdom vice president of marketing. "We are looking forward to continuing that relationship this season. Our stores are all about having the best value. The same can be said about Petty Enterprises and Kyle. It's a natural fit for our business."

Tire Kingdom and its names stores will serve as primary sponsor in seven races throughout the season and be an associate throughout the entire season. National Tire and Battery will kickoff the 2007 primary sponsorship at the Atlanta Motor Speedway on March 18th.

National Tire and Battery also will be the primary sponsor at the following races: Talladega Superspeedway on April 29, Chicagoland Speedway on July 15 and Texas Motor Speedway on Nov. 4.

Tire Kingdom will be the primary sponsor at Daytona International Speedway on July 7 and Lowe's Motor Speedway on Oct. 12. Merchant Tires and Auto Centers will be the sponsor at Richmond International Raceway on May 5.

"Tire Kingdom has been great for us so far," Petty said. "They became a big partner for us last season and we're looking to grow the relationship this season.

"Their stores have a national presence and we see that in the broad number of races that they will serve as a primary. We hope this partnership helps leverage them as the leading tire and automotive services retailer in the nation."

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